Genesis Previews 2028 GV90's Pop-Up Private Luxury Theater

Genesis Previews 2028 GV90's Pop-Up Private Luxury Theater

Genesis is pushing the boundaries of luxury in-cabin technology with the introduction of its all-new flagship electric SUV, the GV90. Central to the vehicle's interior experience is a pop-up 24.6-inch OLED Cinematic Display paired with Pleos Connect, Hyundai Motor Group's next-generation infotainment software platform.

The system was engineered specifically for the GV90 to transform the vehicle's cabin from a driving space into a private home theater while parked.

Dynamic Screen Extension and Theater Architecture

While driving, the high-resolution OLED screen functions as a wide 23.6-inch display, providing vehicle telemetry, navigation, and media layout. A massive 25-inch head-up display (HUD) simultaneously projects essential driving information-such as vehicle speed, turn-by-turn guidance, and driver-assistance status-directly onto the windshield.

When the vehicle is placed in park, pressing an extension button on the center fascia activates a motorized pop-up mechanism. Driven by a quiet Brushless DC (BLDC) motor, rack-and-pinion gears, and linear motion guides, the display rises vertically by 90 millimeters (about 3.5 ...