Genesis Launches New Advertising Campaign for GV80 and Discontinues Electrified G80 Sales in the U.S.
By Tanya Gazdik, over 1 hour ago
Campaign Details and Schedule
Luxury automaker Genesis is emphasizing its SUV lineup by launching a new advertising campaign for the GV80, while also discontinuing sales of the Electrified G80 sedan in the United States.
The campaign, scheduled to debut nationwide on August 9 through television, streaming services, and social media, will run until October 31.
Discontinuation of Electrified G80
Meanwhile, Genesis has announced it will no longer sell the Electrified G80 in the U.S. market. The company cited shifting consumer preferences and market dynamics as reasons for ending the model's availability.
Produced in Ulsan, South Korea, the Electrified G80 faced challenges from the start, including ineligibility for federal EV tax credits. Automotive News reports that its sales in 2025 have plummeted by 77% compared to the previous year, with only 10 units sold nationwide in July. Additionally, the model would have faced a 15% import tariff moving forward.