LONDON — In a bid to tap into a wider worldwide audience, Givenchy is launching an e-concession on farfetch.com, and the retailer’s app, starting Monday.
Givenchy will sell the women’s and men’s collections, including leather goods, footwear, accessories and a “curated selection” of ready-to-wear and seasonal capsules directly on the platform.
The launch will be supported by a global, 360-degree marketing campaign running across digital, social and editorial channels throughout the autumn season, according to Farfetch.
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Stephen Eggleston, chief commercial officer at Farfetch, said: “We are delighted to partner with Givenchy at a pivotal moment in its journey. Its creativity and craftsmanship are hugely desirable to our most exclusive clients, and welcoming the brand directly onto our platform reflects our shared commitment to elevating how our top global clients discover — and access — their most coveted creations worldwide.”
Mark Shorten, chief commercial officer of Givenchy, said the collaboration “further strengthens Givenchy’s global digital presence, enabling the maison to connect with new clients and audiences in markets around the world through a personalize...