Google does not have to sell its AdX ad exchange, but it must change how its ad tech works. On September 2, 2026, Judge Leonie Brinkema ordered six years of behavioral remedies, including Prebid interoperability, bid-data sharing and monitor oversight. The parties filed a proposed final judgment on October 2, and the latest reporting reviewed shows no final judgment entered yet.
Published November 9, 2026. Updated November 9, 2026. Remedies status verified against court-filing coverage and trade press reporting through early October 2026.
The ad tech ruling is a useful moment for publishers, advertisers and independent vendors, because it sets a clear list of changes with a timetable. This guide covers what the court decided, what Google must change, what remains open and how communications teams can prepare. The case is moving, so readers should check the court docket for the latest filings.
Key points:
- The court rejected a forced sale of AdX and the other structural remedies the government sought
- Google must connect its tools to rivals, share bid data and operate without favoring its own tools
- The remedies run for six years under a monitor, and most are expected to be in ef...