Happy Gilmore 2 Breaks Streaming Records on Netflix

Last Friday, Netflix debuted 'Happy Gilmore 2,' which quickly set a new record by accumulating 46.7 million streams within just three days. This achievement marks the most successful opening weekend for a film in Netflix's history in the United States. The sequel's success can be attributed to several factors. Golf has experienced a cultural resurgence, gaining increased attention across entertainment, sports, and fashion industries. The original 'Happy Gilmore' is celebrated as a cult classic, establishing Adam Sandler's prominence in comedy and featuring one of cinema's most iconic golf scenes (remember Bob Barker?). The new installment amplified this momentum by featuring numerous cameos from notable figures associated with golf culture, including artists and athletes like Bad Bunny, Travis Kelce, Scottie Scheffler, Nelly Korda, Jack Nicklaus, and Fred Couples. Marketing efforts were equally ambitious, with brands such as U.S. Bank, Callaway, and Subway joining the promotional wave. Netflix emphasized a limited streaming window from July 25 to 31 to create a sense of urgency among viewers. While opinions vary on whether the film's reliance on camp and celebrity cameos affected...