Harley-Davidson Q2 2025 Earnings Fall Short Amid Revenue Drop

Harley-Davidson Reports Second Quarter 2025 Financial Results Below Expectations, Revenue Declines Year-over-Year Harley-Davidson, Inc. (HOG) announced its financial performance for the second quarter of 2025, revealing adjusted earnings of 88 cents per share, falling short of analysts' expectations of 99 cents. This marks a significant decrease from the $1.63 per share earned in the same period last year. The company's total consolidated revenues, encompassing motorcycle sales and financial services, amounted to $1.31 billion, representing a 19% decline compared to the previous year. Segment-wise, Harley-Davidson's core Motorcycle and Related Products division reported revenues of $1.04 billion, down 23% year-over-year and below the projected $1.15 billion, primarily due to lower motorcycle shipments. Global motorcycle shipments decreased by 28%, totaling 35,800 units, missing the estimated 40,923 units. Revenue from motorcycle sales was $778 million, a 27% drop from last year, with operating income plummeting 69% to $61 million—short of the anticipated $83.4 million. During the quarter, Harley-Davidson retailed 42,300 motorcycles worldwide, a 15% decrease from last year and be...