Health and Wellness Remain a Top Priority for Consumers Despite Spending Cuts

Despite widespread cutbacks in consumer spending, the health and wellness sector remains relatively resilient. A recent survey indicates that 23% of American adults plan to maintain their spending on health-related products and services, making it the most prioritized category amid increasing tariffs and economic pressures. This steadfast commitment underscores the importance consumers place on their well-being, even as they tighten budgets elsewhere. Marketers should consider leveraging this trend by aligning their brands with health and wellness themes, recognizing the enduring consumer focus on physical and mental health. The data stems from the April 2025 LoopMe & PurchaseLoop report, which surveyed 15,262 US consumers aged 18 and above via mobile devices over a three-day period. Stay informed with our comprehensive resources, including industry guides, upcoming webinars, podcasts like 'Behind the Numbers,' and insights into EMARKETER's mission and corporate culture. For further analysis and tailored strategies, contact our team to learn more about how these insights can benefit your business.