Hilton added 23,000 net rooms last quarter and grew units 6.0%, faster than Marriott, Hyatt and IHG. Its RevPAR and profit didn’t share that same success.
Hilton Wins The Race To Add Rooms
Hilton opened 182 hotels and 27,000 rooms in the Q3 2026, which works out to 23,000 net additional rooms and net unit growth of 6% from a year prior, according to its earnings release. Net income was $536MM, up from $421MM, and adjusted EBITDA was $1.058bn. Management and franchise fee revenue rose 9.5% which is the company’s core business model.
Comparing that to the other three big loyalty hotel companies, Marriott added roughly 20,000 net rooms and grew 4.6%. IHG reported net system growth of 4.9% after opening 12,900 rooms across 92 hotels. Hyatt posted net rooms growth of 3.8% over the trailing 12 months. The companies define growth a little differently, but Hilton leads on every version I can find, and it did so while adding more net rooms in a quarter than Marriott, the larger of the two companies.
Hyatt And Marriott Win On Rate
More rooms does not necessarily mean higher earnings. Hyatt’s comparable system-wide RevPAR rose 7.2%, Marriott’s rose 6.5% worldwide and 7.4% in the US and Canada...