Hisense and TCL widen lead over Samsung in miniLED
The three manufacturers, which formed a close alliance in 2017, are now moving in different directions, with competing bets on miniLED, RGB LED and OLED. In 2017, the three formed the QLED Alliance as a front against OLED, but Samsung is now[abandoning QLED]while significantly increasing its focus on OLED TVs and launching a push into LCD TVs with RGB LED, which Samsung markets as 'micro RGB'. Hisense has set its sights on LCD TVs with RGB LED backlighting while TCL is betting on 'super' quantum dots for miniLED, which it[sees as a superior technology to RGB LED].Hisense and TCL lead in miniLED
Initially, the three manufacturers followed each other closely from QLED to miniLED in LCD TVs, with Samsung – the world's largest TV maker – leading the market for a period, according to market data from Omdia. In 2022, Samsung accounted for 76% of all miniLED LCD TV shipments, followed by TCL with 12% and Hisense with just 2%. During 2024, both Chinese TV makers overtook Samsung, and in 2025 they extended their lead over the world's leading TV brand. During this period, Samsung sold miniLED LCD TVs under the 'Neo QLED' name. The difference...