You don’t need to drive a Ferrari to know what one means. You might know it’s the only team to have raced in every single F1 season since the championship began in 1950; you’ve probably heard Michael Schumacher won five world titles in a row wearing red; and you almost certainly clocked Lewis Hamilton, F1’s best-dressed man, who decided the one thing missing from his wardrobe after seven championship wins was a Ferrari race suit.
The famous logo represents all that history – and creative director Rocco Iannone knows it. The Armani alumnus has run Ferrari’s fashion label since its launch in 2021, and he isn’t interested in putting out red paddock fleeces with a horse on the chest. For him, the brand is basically haute couture on wheels: every car is made by hand, by people who’ve often spent their whole careers in Maranello. Most of us will never get our hands on one, so he’s giving us the next best thing – clothes that take cues from how the cars themselves are made.
When Ferrari built the 250 GTO in the sixties, for instance, the aluminium bodies were hammered into shape completely by hand over wooden frames. That’s the level of craftsmanship Iannone is putting into the collection...