Hugo Boss Reports Positive Q2 2025 Performance
Hugo Boss has announced positive sales and earnings performance in the second quarter of 2025, reaffirming its outlook for the year. Despite a persistently challenging global economic environment, the brand achieved a modest revenue increase of 1% in Q2 and maintained flat growth over the first half. Strategic brand initiatives, including the successful launch of the Beckham X BOSS collection, contributed to this momentum.
Regional Performance Overview
Regional performance saw improvements in Europe, the Middle East, and Africa (EMEA), which grew by 3% in Q2 and 1% in H1. The Americas also experienced growth, with a 2% rise in Q2 and 1% in H1. Conversely, Asia-Pacific markets faced headwinds, with China’s subdued consumer sentiment leading to declines of 5% in Q2 and 7% in H1.
Digital and Wholesale Channels
Digital sales surged by 7% in Q2 and 5% in H1, while wholesale channels stabilized with a 3% increase in Q2, though overall retail remained slightly challenged. Gross margin stayed stable compared to the previous year, supported by sourcing efficiencies that offset adverse channel mix effects.<...