Key Takeaways
- Influ2’s Audienscope Discover uses contact-level intent from named buyers to add accounts to target lists, including accounts not already in the CRM.
- With Discover joining Audienscope Monitor, revenue teams can track intent from known contacts and surface new buyers and buying groups across their broader market.
Influ2 announced on Nov. 5 the launch of new functionality to bring the company’s contact-level intent to the process of account discovery.
Audienscope Discover is the newest addition to Influ2’s Audienscope product. Discover finds named people showing intent across a company’s market, surfaces the accounts they belong to, and completes the buying group with the other people revenue teams need to reach.
For years, ABM has worked backwards. Teams build account lists, look at account-level intent scores, and leave Sales to find the right people somewhere inside those companies. Audienscope Discover reverses that model by using contact-level intent from specific buyers to put accounts on the target list, including ones not already in the CRM.
How Does Audienscope Discover Find New In-Market Accounts?
Dmitri Lisitski, CEO and co-founder of Influ2, said with “A...