Introducing Energy Rocks: A New Functional Snack
A new player in the functional snack industry is making waves with its launch of Energy Rocks, a low-sugar, fizzing crystal candy designed to boost focus and performance. Developed by entrepreneur Carolynne Chandler at her Taos Ski Valley cabin, these portable treats combine caffeine, L-theanine, and vitamin B12 to provide a clean energy lift without the typical crash associated with conventional energy drinks.
Inspiration and Target Audience
Inspired by Chandler's personal struggles with focus, including living with ADHD, Energy Rocks quickly resonated with skiers, cyclists, students, creators, and busy professionals seeking a convenient focus aid. The compact sachets easily fit into jackets, gym bags, or laptop cases, offering a quick and enjoyable way to stay alert on the go.
Chandler's Vision
"Most supplements feel like a chore," Chandler explains. "I wanted something functional, enjoyable, and easy to take anywhere."
Product Launch and Future Plans
After extensive research, sourcing, and testing over a year, Energy Rocks launched online and plans to expand into convenience sto...