Innovative Whole Wheat Seed Crackers Meet Consumer Demand for Protein and Flavor

Tilray Brands' subsidiary, Tilray Wellness, has introduced The Humble Seed Whole Wheat Protein Crackers, a nutritious snack tailored to meet the rising consumer demand for protein-enriched options. Crafted from whole wheat and a blend of seeds—including hemp, chia, flax, pumpkin, and sesame—these crackers deliver a substantial plant-based protein boost, with each 30-gram serving providing five grams of protein. Available in three flavorful varieties—Garlic Herb, Sea Salt, and Rosemary Sea Salt—the crackers combine bold taste with wholesome ingredients. Jared Simon, President of Tilray Wellness, emphasized the product's appeal: "Consumers are seeking more protein in their diets beyond conventional shakes and bars. Seeds offer a sustainable, allergen-friendly, and flavorful way to enhance protein intake without compromising taste or texture. Our crackers provide a satisfying crunch and a nutritious punch in every bite." This innovative snack aligns with current trends favoring plant-based, whole-grain, and flavor-rich health foods, reflecting industry shifts towards sustainable, functional, and health-conscious products in the snack food sector.