Inside Tequila Don Julio’s New Artist Edition Bottle, Debuting at NYFW Tonight
The Mexican designer brings his distinctive vision to Don Julio’s Día de Muertos campaign
Tequila Don Julio has a history of turning its bottles into art objects, and its latest collaboration is no exception. The brand has partnered with Mexican designer Patricio Campillo to create the newest Don Julio 70 Añejo Cristalino Artist Edition Bottle, which makes its official debut tonight at CAMPILLO’s SS27 runway show during New York Fashion Week.
The limited-edition bottle takes its inspiration from El Puente Eterno—The Eternal Bridge—the brand’s new global Día de Muertos campaign built around the marigold bridge, or cempasúchil, a symbol believed to guide loved ones home during the holiday. Campillo’s artwork depicts two souls reunited through the tequila itself, using the liquid as a metaphorical bridge—a design that reflects his ongoing ability to reinterpret Mexican heritage through a contemporary lens without losing the traditions that anchor it.
The collaboration exists within a broader creative framework shaped by acclaimed Mexican-American designer Willy Chavarria, who served as Creative Director for...