Source: International Aluminium Institute
The International Aluminium Institute (IAI) Chairman and Hydro CEO Svein Richard Brandtzaeg recently welcomed the launch of a website highlighting the recycling advantages of aluminium products. Recognising the demand from customers, consumers and policymakers around the world for up-to-date and easy to access information, the IAI has developed the site to demonstrate the economic, social and environmental benefits and the future potential of aluminium recycling.
This green living website features interactive content, based on the IAI’s long-running “mass flow” research and extensive statistical database, as well as recycling success stories from around the world.
The site also provides data on recycling rates and energy and emissions savings; measures that are central to the aluminium industry’s sustainability strategy of reducing the environmental impact of its facilities, increasing the use of aluminium in energy saving applications and maximising the recycling of products at the end of their useful life.
The recycling website follows on from the success of the IAI’s recent green building and transport websites, which have proved popular...