Introducing The Brain of Fashion | BoF

Introducing The Brain of Fashion: A New AI-Powered Research Tool by BoF Since launching The Business of Fashion in 2007 as a blog and newsletter, I have been passionate about exploring the fashion industry, which has always captivated me. In its early days, digital platforms like blogs and newsletters were novel to the fashion world. My newsletter, sent out at 6 a.m. London time, was among the first of its kind, giving me an early advantage. As digital and social media evolved, BoF established itself as the premier global resource for fashion professionals worldwide. From this experience, I learned a crucial lesson: never become complacent. When new technologies emerge, it’s essential to understand their potential applications rather than dismiss them. Currently, we are at another technological crossroads, with AI tools like ChatGPT transforming how industry insights are consumed. Our audience now expects fast, precise, and reliable responses to specific queries. Today, we are excited to introduce BoF’s latest innovation: The Brain of Fashion, an AI-driven research assistant developed in collaboration with Quilt.AI. This tool is designed to deepen your engagement with BoF’s award-w...