The eYe Junya Watanabe Man Collaboration Reworks Mammut’s Technical Archive Across Seven Pieces, With Donald Schneider Studio Bringing the Partnership and Its Surreal CGI Campaign to Life
Junya Watanabe is heading into the mountains with Mammut for a new collaboration that brings the Japanese designer’s approach to reconstruction together with the Swiss company’s alpine heritage.
Launching globally on September 24, 2026, eYe Junya Watanabe Man + Mammut comprises six jackets and one backpack, drawing on Mammut’s archive of technical mountaineering equipment and reinterpreting its codes for contemporary menswear.
The collaboration also has an important creative link in Donald Schneider. Through Donald Schneider Studio, Schneider helped bring Watanabe and Mammut together and developed the campaign surrounding the project, teaming with CGI artist Blocki, the creative mind behind Blockschmidt, to create its surreal visual world.
For Watanabe, the starting point was Mammut’s archive. Rather than simply applying the outdoor brand’s visual signatures to fashion pieces, the designer explored decades of alpine product development and technical innovation, using that history as material for r...