MOUNTAIN HIGH: Junya Watanabe has always had a soft spot for performance-driven heritage brands, and now he’s collaborating with Swiss mountaineering specialist Mammut on a capsule collection.
The Japanese designer said the six jackets — and one backpack — combine “craftsmanship and elegance” with the “genuine alpine expertise and technical innovation of Mammut.”
The clothes are designed for modern lifestyles and urban environments, while reflecting a fascination with mountain environments.
Dropping on Thursday, the capsule includes include a four-pocket jacket in Ventile cotton with a detachable hood and an insulated jacket featuring Watanabe’s signature patchwork details.
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The collaboration falls under the Eye Junya Watanable Man brand, established in 2005, the “eye” referring to his perspective on clothing, and what he really wants to wear.
Berlin-based art director Donald Schneider, who in 2004 famously linked up Karl Lagerfeld with H&M, said when Mammut proposed a string of fashion collection, Watanabe was the first name that came to his mind, given his “experimental, innovative design philosophy.”
It inspired Schneider’s creative agency to create a cutting-ed...