KFC is unveiling KFC Muse, it's next-gen, two-story restaurant in Dubai. In partnership with Americana Restaurants, KFC Muse showcases the brand’s evolved global identity through immersive design, technology, hospitality and menu innovation.
October 30, 2026 by Valerie Gritton — Editor, Pizza Marketplace
KFC is taking its restaurant experience beyond traditional quick service with the debut of KFC Muse, an immersive, two-story flagship in Dubai that showcases the brand's evolved global identity through design, technology, hospitality and menu innovation.
Opening Oct. 31 at Jumeirah Beach Residence (JBR) in Dubai, and through a partnership with Americana Restaurants International, KFC Muse is the first restaurant built from the ground up around the company's new global visual identity.
The concept is designed to offer a preview of how KFC intends to modernize its restaurants worldwide, the company said, with a second location planned for Seoul by the end of 2026.
KFC operates more than 34,000 restaurants across more than 150 countries, and selected Dubai for the global debut as part of its ambition to reshape the quick-service restaurant experience.
"KFC Muse was built to show what ...