Law Roach Joins ASOS as First Stylist in Residence

Law Roach Joins ASOS as First Stylist in Residence

ASOS has named renowned stylist and self-described “image architect” Law Roach as its first-ever Stylist in Residence, launching a new creative partnership designed to strengthen the retailer’s fashion perspective and give shoppers more practical styling inspiration.

The newly created role is part of ASOS’ broader “The Stylist” strategy, which focuses on helping customers understand not only what to buy, but how to wear it. Roach will collaborate with the ASOS creative team across campaigns, editorial content, styling, trend direction and cultural storytelling.

The partnership comes as ASOS responds to research showing that 68 percent of consumers find it easier to know what to buy than how to wear it. Roach’s expertise will help translate seasonal trends and fashion ideas into complete, accessible looks, with an emphasis on helping customers discover their own personal style.

Best known for his work with stars including Zendaya, Celine Dion and Ariana Grande, Roach will contribute to seasonal campaigns and styling concepts, bringing his distinctive approach to fashion curation and image-making to the retailer.

Roach’s appointment ...