There are few questions more deceptively simple—and frequently asked—than “What do I wear?”. On paper, it sounds like a quick wardrobe check. In reality, it can send you into a full-blown existential crisis before 9 a.m. If you ask Levi’s®, the problem isn’t that we have nothing to wear. It’s that there are so many different versions of ourselves we could dress for.
Maybe today calls for the classic version of you. Maybe you’re feeling a little chaotic. Maybe you just can’t find the right look, even though you’ve already changed three times. That familiar wardrobe spiral is the starting point for Levi’s® and Zalando’s latest campaign, “What Do I Wear?”, which looks at getting dressed as something a little more fun than simply figuring out what goes with what. Sometimes the real question isn’t what looks good. It’s who do I feel like being today?
In these behind-the-scenes images, we catch campaign talents TingTing and Gigi in their off moments, getting a true feel for what goes into an outfit decision behind closed doors, how we match our clothing to our vibe, and the sometimes much-needed BFF moments that make it all possible (yes, sometimes you do need a fashion show over FaceTim...