Loewe Unveils Immersive Perfume Experience at Toronto Holt Renfrew

Loewe Unveils an Immersive Perfume Experience at Toronto's Holt Renfrew The 'Crafted Garden' pop-up seamlessly combines fragrances, eco-conscious design, and sustainability, offering visitors a sensory-rich retail adventure. Debuting on July 21 at Holt Renfrew's flagship on Bloor Street, this innovative installation transforms the traditional perfume display into a curated journey through nature and craftsmanship. Inspired by Renaissance gardens, the installation features a sculptural labyrinth designed by Canadian firm Molo Design, renowned for their eco-friendly paper structures. Their honeycomb-inspired forms evoke botanical manuscripts and create a sustainable, dynamic environment using recyclable materials. Visitors can explore Loewe's diverse fragrance collections, including the colorful Botanical Rainbow, the Un Paseo por Madrid line, and the Loewe Home Scents series. Exclusive to Holt Renfrew during the exhibition are limited-edition items such as beeswax candleholders and scented candles in honey and bronze shades, linked to Loewe's summer Paula’s Ibiza campaign. Enhancing the experience, the pop-up offers seasonal workshops, floral activations, and a café area, encour...