THE GREAT RAILWAY BAZAAR: In Louis Vuitton’s 2026 holiday campaign, the journey is the destination.
The French luxury brand celebrates “the magic of reunions and the excitement of departure” in a campaign lensed by Oliver Hadlee Pearch that will break on Thursday on the brand’s website and social platforms.
Set in a snowy train station to Joe Jackson’s catchy ‘80s hit “Stepping Out,” the accompanying film is directed by Rubberband, the duo composed of Jason Filmore Sondock and Simon Davis. It captures the excitement of holiday journeys through chance encounters, playful moments and the countdown to departure, in line with Vuitton’s signature Art of Travel tagline.
The campaign echoes the theme of Nicolas Ghesquière’s fall 2025 womenswear collection , for which he polled members of his design team for their favorite films involving trains — among them “Brief Encounter,” “2046,” “Snowpiercer” and “Harry Potter and the Sorcerer’s Stone.”
A model wears the Carré LV En Fleurs silk scarf. Oliver Hadlee Pearch/Courtesy of Louis Vuitton
And it underscored synergies with parent company LVMH Moët Hennessy Louis Vuitton’s travel ventures, namely through its strategic partnership with French h...