Macy's Collaborates with Alix Friedberg for 'Palm Royale' Inspired Collection

Macy's introduces a new collaboration under its private label, On 34th, partnering with costume designer Alix Friedberg to create a special collection inspired by the Apple TV+ series "Palm Royale." The collection features 19 stylish pieces, including dresses, tops, skirts, matching sets, as well as accessories like scarves, jewelry, and handbags, available both online and in select Macy's stores. Prices range from $24.50 to $159.50, catering to a broad customer base with sizes from XXS to XXL. Launched two years ago as part of Macy's strategic revamp of its private brands, On 34th has become a significant player, led by designers with a background at Target. Despite recent challenges such as tariffs and pandemic-related delays, Macy's continues to diversify its supply chain and strengthen its private label offerings. The new collection is showcased through immersive displays at Macy's Herald Square, with marketing photoshoots featuring model Georgia Fowler shot by renowned photographer Ben Watts. This collaboration exemplifies Macy's efforts to innovate within its private brand portfolio, aiming to attract customers with fresh, inspired designs and engaging in strategic partners...