Username
Password
Remember me
Forgot your password?
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.
If you're already a paid subscriber, please sign-in.
Password Forgot?
Log in if you are already a member
Many B2B marketers are stuck in the old practice of reaching out to all their contacts with the same drip. A far better way is to adjust each step based on engagement. But how?
Nutshell, a CRM and marketing automation platform, is offering a feature called Smart Sequences that it says tailors outreach paths to each recipient's behavior.
The goal is to have teams spend “less time guessing and more time having the right conversation at the right moment," says Chris Cain, vice president of product development at Nutshell.
Using this new tool, email teams can trigger the appropriate messages when the contact takes any one of several possible actions—i.e., opens, clicks, replies or goes quiet, the company says.
Using branching logic, Smart Sequences also lets brands set wait times and business-hour win...