Marc Jacobs Celebrates Artistic Expression and Joy in Fall Winter 2025-26 Campaign

Marc Jacobs unveils its Fall Winter 2025-26 campaign, titled 'JOY,' which celebrates the convergence of fashion, contemporary art, and emotional expression. The campaign transforms familiar New York settings into lively artistic backdrops, encouraging viewers to see personal style as a means of creative expression and joy. Directed and photographed by Nick Newbold, the campaign emphasizes sensory experiences associated with dressing up, moving beyond mere clothing display. Stylist Stella Greenspan adds a playful and spontaneous touch to each scene, all while maintaining the elegance characteristic of Marc Jacobs. The campaign features models Mona Tougaard, Xiao Wen Ju, and Diana Silvers, each representing unique personalities and engaging with the season's standout accessories in authentic ways. Set against Derrick Adams’ vibrant artwork, Mona Tougaard exudes sophistication with a rich brown Suede Dakota Satchel, complementing her whimsical striped sweater with yellow accents. Xiao Wen Ju brings energy and attitude in front of David Shrigley’s iconic red-and-white 'FANTASTIC' installation, showcasing the Cristina Satchel. Diana Silvers adds a down-to-earth vibe, dressed casually w...