Business owners who try to market to everyone often end up with a muddy strategy and no idea what is working, marketing consultant Mykaela Thompson told local entrepreneurs Friday morning at Amery City Hall.
Thompson, a lifelong Amery resident and former city council member, led "Knowing Your Target Customer & Market," a free workshop presented by the Amery Economic Development Corp. and Rural Entrepreneurial Venture (REV) Wisconsin. She owns Mykaela Thompson Consulting, a marketing and human resources firm.