Martha Stewart Launches Her Own Skincare Line Elm Biosciences After Five Years of Development

After a five-year development journey, Martha Stewart is launching her own skincare brand, Elm Biosciences. Collaborating with dermatologist Dr. Dhaval Bhanusali, Stewart introduces a line grounded in clinically proven ingredients, supported by over 350 dermatologists. The initial product lineup, set for direct-to-consumer release in September, features the $135 A3O Elemental Serum and the $50 Inner Dose Daily Skin Supplement, both targeting fundamental aging factors. Stewart and Bhanusali's partnership began seven years ago after meeting at the Food and Wine Festival in Miami. Their shared passion for skincare led to extensive product development, with Stewart actively involved in testing and providing feedback over the years. The duo emphasizes the importance of inside-out beauty, combining topical treatments with ingestible supplements, reflecting Stewart's commitment to a healthy lifestyle. The A3O Serum incorporates Elm's proprietary A3O complex, hyaluronic acid, squalane, vitamin E, and blue tansy to enhance skin texture, radiance, and collagen production. The Inner Dose supplement contains antioxidants and adaptogens such as organic turmeric, holy basil, vitamin D3, and as...