McDonald's Tests Two Value Menus Ahead of a National 2027 Rollout
McDonald's is comparing mix-and-match bundles with fixed-price meals as it looks for a value offer franchisees will support nationally.
McDonald's is comparing mix-and-match bundles with fixed-price meals as it looks for a value offer franchisees will support nationally.
McDonald's is testing two value menu formats in about 1,900 U.S. restaurants before choosing one for a national rollout in early 2027. According to a recent CNBC article, the decision will depend on customer response and whether franchisees see enough benefit to support the offer.
The global fast food giant reported a 0.2% decline in U.S. same-store sales for the third quarter, compared with the 0.5% drop expected by analysts surveyed by StreetAccount. Chief Financial Officer Ian Borden said domestic same-store sales returned to growth in September after falling in July and August. He later clarified that the September improvement was not a forecast for a stronger fourth quarter.
The eight-week test compares two approaches. One lets customers choose from a mix-and-match list to build their own bundle; the other offers preset combinations at a fixed p...