In the ever-evolving field of content creation, where new players emerge daily, the all-star beauty creators have solidified their staying power through education.
Consider Jeremy Fragrance, a German scent enthusiast who built his career by sharing detailed perfume reviews and tips for applying cologne. He now holds the number-one spot among the top 10 fragrance creators of all time on TikTok, with a combined “like” count of 131.4 million, according to new data from Spate.
“ Fragrance creators engage audiences with educational content about notes and brands, while makeup creators connect through tutorials,” Jenny Zeng, a beauty insights analyst at Spate, said.
Here, a closer look at the top 10 creators of all time by likes in each category on TikTok.
Makeup
1. Mikaylanogueira: 711.8M
With over 17.5 million followers on TikTok, Mikayla Nogueira, influencer and founder of POV Beauty, first shot to stardom in 2020 for delivering full-glam makeup tutorials and brand reviews in her thick Boston accent.
2. Daus_mendoza: 268.1M
Daus (Credit: Marcelo Cantu)
Dauz Mendoza is renowned for recreating playful makeup looks and testing luxury products against affordable innovations on the market....