There is such a saturation of images now that thinking about algorithms doesn’t excite me much. There is also something happening with shoots: a renewed energy and excitement.
I think fashion shoots have evolved with the times. Brands are producing increasingly editorial imagery of their own, so magazines and media have to go the extra mile to create something with real quality and a strong point of view. I also think audiences are hungry for something more immersive than another fashion trend translated onto a studio backdrop — though, if you ask me, there’s nothing wrong with that, either.
At times, the bigger shoots of the past were about creating a character, a narrative and an entire world. I wanted to bring some of that spirit back.
I could have made a story about power dressing, utility, statement outwear, the skinny silhouette sneaking back in, cropped knits, ties heritage plaids and the rest — the latest trends defining the fall 2026 season. Instead, I wanted to make a character.
For me, fashion has always been inseparable from movies. I came to clothes through the screen, watching everything from the Golden Age of Hollywood through the ’70s, ‘80s and ‘90s. I absorbed char...