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As Microsoft restructures its gaming business alongside new Xbox CEO Asha Sharma, the tech giant has filed a patent application for an “ad credit” system designed to contextually deliver ads to players during a game’s natural stopping points.
First spotted by independent gaming publication Respawn First, Microsoft’s patent application was filed on Sept. 3 and describes a “contextually aware” content management system capable of “determining a promoted content window” to deliver ads to PC and console gamers.
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According to the application, players would begin a game with a specific amount of ad-free playtime and the ad delivery system would launch a short “promoted content” window.
Natural pause events -- for example, when a player “is determined to be in a safe location, such as the us...