Motive Launches in the UK to Power Safer, Smarter, More Sustainable Fleet Operations with AI

Motive Expands to the UK to Enhance Fleet Safety and Efficiency with AI Solutions LONDON—(BUSINESS WIRE)—Motive, a leading provider of AI-driven integrated operations platforms for the physical economy, has announced its official entry into the United Kingdom market. The company has established a new office in London and appointed Nyanya Joof as regional vice president. Motive aims to deliver its innovative AI solutions for driver safety, fleet management, and workforce oversight to UK businesses operating complex physical assets. This expansion follows its successful adoption across North America and targets industries including transportation, construction, utilities, energy, and food and beverage. "Our goal is to equip organizations managing physical operations with advanced tools that improve safety and productivity," stated Shoaib Makani, CEO and co-founder of Motive. "Launching in the UK allows us to address critical challenges such as reducing road accidents, lowering operational costs, automating manual processes, and supporting the shift toward sustainable practices. Our platform has already demonstrated significant results globally, and we're eager to bring those benefi...