MS NOW is expanding the traditional news experience with the launch of the MS NOW Membership, a new platform designed to combine journalism, community, conversation and wellness in one digital destination.
The membership was developed following more than a year of audience research, including over 18,000 survey responses, individual interviews, product testing and beta feedback. According to MS NOW, the research pointed to audiences wanting more context around the news, greater access to journalists they trust, and meaningful opportunities to participate in conversations surrounding current events.
Those findings helped shape an experience organized around five primary destinations: For You, Watch, Connect, Breathe and Explore.
Members receive access to MS NOW’s 24/7 live television feed, exclusive programming, a curated Daily Briefing, and twice-daily live conversations featuring MS NOW anchors and reporters. The platform also introduces a moderated Member community, creating another avenue for audiences to engage beyond simply consuming the day’s headlines.
One of the more distinctive elements is the addition of mindfulness and lifestyle programming. Through content created with ...