Netflix's Growing Anime Popularity in 2025
Netflix continues to witness an unprecedented rise in anime popularity, with recent reports highlighting its significant growth in 2025. Data for the first half of this year reveals that anime viewership on the platform has surged, outpacing all other media categories, with Naruto leading this expansion.
Viewership Statistics and Top Franchises
According to Anime by the Numbers, approximately 4.4 billion hours of anime were streamed on Netflix in the first six months of 2025. This marks an 11.3% increase compared to the previous half-year, with growth rates ten times higher than other media genres on the platform. Despite new releases, the Naruto franchise remains the most dominant anime on Netflix, amassing a total viewership of 40 million. When combined with its sequel, Boruto, the franchise's total views reach an impressive 51 million.
Naruto's remarkable 28% viewership increase from the previous period underscores its continued popularity. Among the top anime franchises on Netflix are Studio Ghibli films with 39 million views, Detective Conan with 38 million, Pokémon also at 38 million, and One Piece with...