Natural Grocers will open its second Wisconsin store Sept. 30 at 720 N. Casaloma Drive in Appleton, extending the organic and natural grocery retailer’s new-state buildout to the Fox Valley just under four months after its Lake Geneva debut gave the company its first Badger State location. The store will serve residents in Appleton, Fox Crossing, Kaukauna and Neenah and surrounding communities, it added.
The opening is part of the fall pipeline the Lakewood, Colorado-based grocer outlined with its third quarter results, which slated Appleton and McAllen, Texas, for autumn openings.
Festivities begin at 8:15 a.m. with a $2,500 donation presentation to Feeding America Eastern Wisconsin, followed by a ribbon-cutting ceremony with the Fox City Chamber before doors open at 8:27 a.m.
“This location allows us to better serve individuals and families seeking affordable organic groceries, free nutrition education and high-quality products that meet our rigorous standards,” said VP of Marketing Raquel Isely. “Following the opening of our Lake Geneva store earlier this year, we’re grateful for the opportunity to continue growing in Wisconsin and building meaningful connections in communities ...