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NBCUniversal's domestic advertising was up 15% in the third quarter to $1.8 billion due to the higher ad sales at its Spanish-language network Telemundo’s airing FIFA World Cup and streamer Peacock.
Taking out World Cup results, NBCU was essentially flat -- up 0.3%.
Peacock's ad business was up 23% to $586 million versus the same period a year ago. The NBC streamer now represents 33% of all NBCUniversal advertising sales.
“Peacock’s growth is clearly improving NBCU’s digital position, but we continue to view much of the shift toward streaming as a transfer from linear television rather than incremental growth,” says media analysis group, Madison & Wall.
Total Peacock revenue (subscription and advertising) was up 34% to $1.8 billion.
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For the second consecutive quarter it witnessed pro...