Nick Knight Brings Interactive Design to London Fashion Week
H&M unveiled their F/W 26 line in collaboration with the renowned Creative Director
Legendary fashion image-maker and creative director Nick Knight celebrated the intersection of fashion and technology with his curation of H&M’s latest runway show, held in London on September 17. Titled H&M&YOU&I, the Autumn 2026 collection was presented through an interactive installation developed by SHOWstudio, Knight’s platform dedicated to pushing the boundaries of fashion communication.
“This show is a celebration of creativity, and of human relationships…all while experimenting with new technologies,” says Knight. “My mission throughout my career has been to push the boundaries of fashion and stay curious about the next thing. I’m excited that H&M shares that vision.”
The installation featured still images of model Alex Consani and actor Archie Renaux, photographed by Knight, which were animated in real time by the runway models using AI-engineered technology. While many within the fashion industry have raised concerns about AI’s potential impact on creativity and job opportunities, Knight, who has remained a relevant force in fash...