The North Face Officially Embraces Streetwear with Red Box Collection Launch | HiConsumption

The North Face has long subtly integrated streetwear elements into its brand identity, but it has now officially launched the Red Box collection, cementing its presence in urban fashion. While competitors like Arc'teryx and Salomon have recently gained runway recognition, TNF has been embedded in street culture since the 1990s, with iconic pieces like the Nuptse jacket becoming everyday staples, and collaborations with Supreme elevating technical gear to streetwear fame. The Red Box line marks a permanent move into lifestyle apparel, emphasizing the brand's evolution beyond outdoor technical clothing. This collection isn't a limited release or a mere collaboration; it's a sustainable addition to TNF's lineup that recognizes the longstanding presence of its logo in streetwear circles. The timing aligns with the maturing of the gorpcore trend, now integrating fully into mainstream wardrobes. Focusing on authentic vintage aesthetics, TNF curated pieces from their ’70s and ’90s archives, emphasizing their roots in counter-cultural adventure. Highlights include a streamlined down jacket replacing external quilting, a ’90s-inspired packable windbreaker, and a waterproof coaches jacket ...