Obermeyer to Premiere Latest Collection at Aspen Fashion Week, Celebrating 80 Years of Innovation

Klaus Obermeyer has long viewed skiing as more than just a sport—it's a way of life. On August 10, the esteemed Aspen-based ski and snowboard apparel brand Obermeyer, celebrating its 80th anniversary, will showcase its latest collection on the Aspen Fashion Week Après runway. **A Legacy of Innovation and Resilience** Founded by Klaus Obermeyer, whose life has been marked by adaptability and inventive spirit, the brand's origins trace back to his escape from Nazi Germany and his arrival in America with minimal resources. Settling in Aspen around 1947, Klaus quickly recognized the need for high-quality ski gear capable of withstanding Rocky Mountain conditions. This insight led to the creation of Obermeyer, a brand dedicated to enhancing safety and enjoyment on the slopes. Over the decades, Obermeyer has pioneered numerous innovations—including the first down ski jacket made from a personal comforter, mirrored lenses in sunglasses, ski brakes, double-lens goggles, and high-altitude sunscreens—shaping the evolution of winter sports apparel. The company has also prioritized style, offering designs that combine performance with fashion-forward aesthetics. Rooted in a commitment to s...