Poised to be one of the hottest holiday gifts this year, Oura’s fifth-generation ring is a wellness tracker we’ve long been fans of. And today, the brand is announcing a new retail partnership with Ulta Beauty, making Oura Ring 5 (starting at $399) the first wearable health tracker to be sold at the beauty retailer.
Beginning November 10, shoppers will be able to browse, size and purchase the smart ring on Ulta.com. The product will also roll out to 1,000 Ulta Beauty stores nationwide starting November 22, with in-store displays designed to help customers explore the technology and find their correct fit. It’s Oura’s first collaboration with a specialty beauty retailer in the U.S., and we definitely don’t think it will be its last.
The move comes not only as the wellness category grows exponentially, but also as wellness and beauty intersect more commonly in our daily routines. According to Ulta Beauty guest insights, 74 percent of shoppers are making wellness a priority in their beauty rituals, while 52 percent say self-care practices help them relax. Oura Ring 5 aims to tap into that interest by offering personalized health insights spanning sleep, stress, reproductive health, he...