Pacsun’s new Rare DNM Holiday Collection brings together fashion, self-expression and purpose.
The specialty fashion retailer launched the men’s and women’s collections this week online and at select Pacsun stores. Pacsun will donate 10 percent of sales from each Rare DNM Edit style purchased to the Rare Impact Fund, up to a maximum donation of $300,000.
Founded in 2020 by musician, actress and beauty entrepreneur Selena Gomez, the Rare Impact Fund works to expand access to mental health services and education for young people around the world. Pacsun has generated more than $2 million in support of the fund since 2024.
“Young people are already expressing who they are through fashion, so there’s a real opportunity to meet them there and make conversations about mental health feel like a natural part of everyday life,” said Elyse Cohen, president of the Rare Impact Fund and chief impact officer at Rare Beauty. “That’s what has made our partnership with Pacsun so meaningful. Through Rare DNM Edit and their continued support of the Rare Impact Fund, we’re finding new ways to reach young people while helping expand access to the mental health resources and support they deserve.”
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