Petra Fagerström takes on trad wives and AI for SS27

Photography Eric Aydin-Barberini / Petra Fagerström takes on trad wives and AI for SS27The NEWGEN designer’s debut London Fashion Week show cracked open female stereotypesShareLink copied ✔️September 19, 2026September 19, 2026Text Isobel Van Dyke Photography Eric Aydin-Barberini Petra Fagerström SS27 It can often take young designers a few seasons to find their identities. We forgive them for an unfinished hemline or shoes way too big for the model, one: because they’re new to fashion week chaos, and two: because the pace of the cycle and the demands expected from today’s designers can be crushing. But then there’s Petra Fagerström, the Swedish designer who, yesterday, blew everyone’s expectations out the water. Opening day two of London Fashion Week, Fagerström hosted her debut on-schedule runway at 180 Strand’s NEWGEN show space; the next step after her debut on-schedule presentation last season. However, unlike many debutantes, there wasn’t a loose thread in sight. In fact, Fagerstrom’s debut catwalk was near perfect. While last season was all about winter — specifically, the designer’s ice dancer past — this season’s collection was titled Swedish Summer (Zara Larsson just flinc...