Prada opens multi-floor Prada Galleria in Milan's historic shopping arcade
By Press Club
loading...
Italian luxury house Prada has opened Prada Galleria, an eight-floor complex spanning retail, hospitality, art and history in Milan's Galleria Vittorio Emanuele II, the 19th-century shopping arcade that has housed Fratelli Prada since 1913. The project connects two sides of the arcade's central octagon through a new underground passage.
Overseen by Miuccia Prada, the complex is built around the idea that Prada's identity takes shape through ongoing dialogue with art, architecture, cinema, culture and sport, rather than a single creative direction.
At the original site of Fratelli Prada, the Prada Donna store has been renewed with an expanded underground level that nearly doubles its display space, bringing together womenswear, an extended travel offer, and home and beauty products alongside historic murals and archival objects. Diagonally across, Prada Uomo is now linked to Prada Donna via a new underground tunnel, the Passaggio Segreto, which houses an exhibition on lesser-known episodes from the company's history.
Above the Uomo store sits Marchesi 1824, the historic Milanese pastr...