President's Choice is looking to help Canadians better understand the role greenhouse growing plays in delivering fresh, high-quality produce throughout the year. Through its greenhouse-grown tomatoes, strawberries and lettuce, the brand is helping spark a broader conversation about how greenhouse growing is transforming produce and providing consumers with fresh flavour and consistency regardless of season. The timing is notable, as new Mintel research found that 77% of Canadians agree that growing produce in climate-controlled greenhouses in Canada is a good idea.
April Preston, SVP, Control Brand Product Management & Innovation, for the grocery retailer, said the goal at President's Choice is to bring Canadians high quality fresh produce year-round, without compromising on quality or flavour.
"Greenhouse growing plays an important role in delivering on that commitment. We've built strong relationships with some of North America's leading greenhouse growers over many years, and we continue to work together to bring Canadians high quality fresh produce all year long," she said.
Canadians want great-tasting, high-quality produce regardless of the season, and we believe they shouldn...