Priscilla Varner's Showcase at Denver Fashion Week
In May 2025, Priscilla Varner showcased her swimwear collection at Denver Fashion Week's inaugural Swim & Resort Wear runway, earning recognition as one of five designers to present during the event. Following her spring debut, Varner sat down with 303 Magazine to discuss the inspirations and journey behind her brand.
Origins and Growth of Beach Haus
Originally hailing from Florida, Varner never anticipated owning a swimwear boutique. However, her venture with Beach Haus began in 2022, starting modestly in a 240-square-foot tiny home in Colorado—where nearly half the space was dedicated to fitting rooms. By November 2023, she relocated to a more permanent spot in Larimer Square.
Customer Experience and Mission
With her brick-and-mortar store now established, customer experience remains her top priority. Varner envisions Beach Haus as a welcoming sanctuary where women can feel valued and confident. Her mission transcends sales; it's about empowering women to embrace their bodies and feel excited about their swimwear choices.
Inclusive Offerings and Support
To realize this vision, ...