As automotive retail becomes increasingly reliant on digital intent signals, TradePending has officially rebranded to Protomiq. During the latest Inside Automotive episode, Protomiq CEO Jorge DeCastro sat down with us to discuss how the company’s evolution from a single trade-in widget to an intelligence-driven platform helps dealers turn online customer signals into closed showroom deals.
While TradePending gained industry fame for its high-converting trade-in tool launched in 2014, DeCastro explained that the company’s capabilities expanded significantly over the years through strategic acquisitions and internal development.
“We're losing an opportunity to really be more to all of our dealer partners. And so while our Genesis is in trade, the reality is the business is about every high-intent experience that we can provide to our website providers and our dealer partners.”
Now serving over 5,000 dealerships across the U.S. and Canada, the rebranded Protomiq platform aggregates data across thousands of digital consumer touchpoints to help sales teams understand not just who is browsing, but when and how to act.
Decoding customer behavior
Central to Protomiq’s offerings are its tar...