Longtime creative partners and music icons Terrence “Pusha T” Thornton and Pharrell Williams have officially announced the launch of their new coffee brand, Grindin Coffee. Powered by a strategic partnership with the historic Italian roaster Lavazza, the new venture is designed to provide premium fuel for early risers, late-night creatives, and the everyday hustle.
The brand’s name pays direct homage to the duo’s breakthrough 2002 Clipse single, “Grindin’.” For Pusha and Pharrell, the concept was born organically out of their rigorous, early-morning studio sessions and intense physical training routines.
“P and I were waking up really early. Like 5 a.m. early,” Pusha T explained regarding the brand’s origins. “That was our routine. Alarm goes off at 5, we’re up, and the first thing we’re doing is black coffee or the strongest espresso we can find. That’s how we were working. That was the fuel. We’d be in the studio creating, locked in, just grinding. And then from there we’d go ride twenty-five miles on the bike. That was the whole rhythm: create, move, create again. Coffee was part of that whole cycle.”
Pharrell echoed the sentiment, emphasizing that premium coffee has long been a...