Reddit Sees Revenue and Ad Growth in Q2 2025 Amid User Growth Challenges

Reddit Reports Revenue Growth and Increased Advertising Revenue in Q2 2025 by Colin Kirkland, 3 hours ago In its latest earnings release, Reddit announced significant growth in its advertising sector and overall revenue, despite experiencing only modest growth in daily active users as expansion slowed in both domestic and international markets. Over the past year, Reddit's total revenue surged by 78%, reaching $500 million in the second quarter of 2025, a notable rise from $392 million in the previous quarter. In its investor letter, Reddit highlighted that Q2 2025 marked its fastest quarterly growth since 2022, driven by strong performance across various objectives, sectors, regions, and channels. Advertising revenue saw an 84% year-over-year increase, totaling $465 million in Q2. The company attributed this growth to increased ad impressions, higher pricing, and expanded brand and performance marketing, supported by continuous enhancements to its advertising platform. Building upon previous updates like Dynamic Product Ads and a revamped Ads Manager aimed at smaller businesses, Reddit introduced 'Community Intelligence' at Cannes last month—an AI-powered engine that leverages 20 ...